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Search Engine OptimizationTrue Path Solutions, Inc. is one of the top Southern California firms specializing in search engine optimization in areas such as Los Angeles, Irvine, Santa Monica, San Diego, Costa Mesa, La Jolla, and Newport Beach. We have over five years of experience with online internet marketing.
Search Engine Optimization (SEO) can be defined as a strategy to increase a site's traffic through search engines via natural traffic. This strategy can increase a company's business by over 100% from just the first few months of proper optimization strategies. SEO is not rocket science but requires a lot of attention to detail and a persistent attitude. Breaking it down to the most high level overview of SEO are two main aspects: On-page Optimization and Off-Page Optimization. On-page optimization relates to how HTML tags are used, appropriate keywords and more. Off-page optimization relates to a site's popularity, which search engines determine by the number of links pointing to the site.
For example, while linking to a site that offers online degrees, the anchor text helps search engines categorize the site into a more specific topic instead of totally depending on just the on-page text.